In Bhutan, I had the privilege of teaching storytelling, digital marketing, and branding to nearly 100 young Bhutanese in the Desuung Skilling Programme for two years in a row. My sessions were more than lectures; they were workshops where creativity flourished and potential was realized. I motivated these bright minds to push boundaries and innovate, blending learning with the local socio-economic context for real-world impact. One tangible success was in Trongsa District, where my students and I transformed a community enterprise’s approach to marketing their green tea, demonstrating the power of practical, hands-on education in digital marketing.


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