In Bhutan, I had the privilege of teaching storytelling, digital marketing, and branding to nearly 100 young Bhutanese in the Desuung Skilling Programme for two years in a row. My sessions were more than lectures; they were workshops where creativity flourished and potential was realized. I motivated these bright minds to push boundaries and innovate, blending learning with the local socio-economic context for real-world impact. One tangible success was in Trongsa District, where my students and I transformed a community enterprise’s approach to marketing their green tea, demonstrating the power of practical, hands-on education in digital marketing.
While in Bhutan she taught a total of almost 100 youth in Desuung Skilling Programme on the topic of storytelling and digital marketing across seven months. As an instructor, Bea is highly engaging and is able to motivate learners to go beyond their comfort zones, unleash their creativity and actualize their potential.
When given projects to work on outside the classroom setting, she is able to contextualize learning to the local socio-economic environment and ensure that the project has tangible and meaningful impact. For example, through an outdoor project in Trongsa District, Bea and her students were able to help product design and marketing for a small community enterprise engaged in growing and selling green tea.